Client: Carolina Fish Fry Company
The pieces below are the results of a plan to develop a consistent look for Carolina Fish Fry Company's brand and identity across their printed and sales materials. Working from their logo and referencing a menu, I designed a new look and multiple individual pieces consistent with that new look.
Digital Flyer — this flyer was designed to generate interest online from potential franchise restaurant owners.
11" x 17" Poster — designed with the white border, so that it could be printed without bleeds onto 11x17" paper sheets.
Social Media Graphics — Facebook & Instagram graphics for a new restaurant opening.
2-Sided Direct Mail Postcard — other versions of this postcard included coupons.
Business Cards — I designed 6 variations, then customized the preferred business card design (shown larger at top, below) for individuals.
Window Clings & Floor Signs — these were some of the first pieces I designed for Carolina Fish Fry Company with their new look. I kept the window clings simple for legibility from the street.
48" x 60" Window Cling
48" x 60" Window Cling
36" x 48" Window Cling
36" x 48" Window Cling
22" x 28" Floor Sign
22" x 28" Floor Sign
22" x 28" Floor Sign (the orange oval received a price sticker)
